Microsoft Copilot: Marketing Suggestions in Business Central

With Copilot's marketing suggestions feature, overcoming that creative block has never been easier.

What is
Marketing Suggestions?

Marketing Text Suggestions, powered by Microsoft Copilot in Business Central, is an innovative feature designed to enhance your marketing efforts. It utilises AI to provide intelligent text suggestions, helping users craft compelling and effective marketing messages with ease.

By leveraging natural language processing, users can input commands like “suggest a catchy headline for a summer sale” or “generate a promotional email for new product launch.” This feature simplifies the creation process, allowing for quick and efficient generation of high-quality marketing content without extensive manual effort.

Overall, Marketing Text Suggestions seamlessly integrates into Business Central, making it an essential tool for businesses aiming to elevate their marketing strategies and drive engagement.

Creativity Done For You

Sarah, a content creator at an e-commerce company specialising in eco-friendly products, is preparing a campaign for a new line of sustainable kitchenware. She logs into Microsoft Dynamics 365 Business Central and uses the “Marketing Text Suggestion” feature, inputting key product details and target audience information.

Microsoft generates text suggestions for social media, emails, and product descriptions.

Sarah reviews and customises these suggestions to align with the brand’s voice. She then implements the content across various marketing channels and monitors engagement and sales metrics post-launch. The campaign is a success, achieving high engagement and positive feedback.

Emma, a product manager at a consumer electronics company, is preparing to launch a new smart home device. She logs into Microsoft Dynamics 365 Business Central and uses the Marketing Text Suggestion feature, inputting key product details and target audience information.

Microsoft Copilot generates text suggestions for press releases, blog posts, and social media updates.

Emma reviews and customises these suggestions to align with the product’s unique selling points and the company’s branding. She then uses the tailored content for various marketing initiatives and monitors performance using Business Central’s analytics tools. Her strategic use of the feature results in a well-coordinated product launch, generating significant interest and positive feedback.

John, a sales representative at a tech company, is preparing outreach messages for a new software solution targeting small businesses. He logs into Microsoft Dynamics 365 Business Central and uses the Marketing Text Suggestion feature, inputting key product details and target audience information.

Microsoft Copilot generates text suggestions for emails, LinkedIn messages, and phone scripts.

John reviews and customises these suggestions to align with his sales style and the company’s tone. He then uses the tailored messages for his outreach efforts and monitors response rates and conversion metrics using Business Central’s analytics tools. His outreach is more effective, resulting in increased interest and higher conversion rates.

Marketing Suggestions Benefits

Time Efficiency

It significantly reduces the time spent on writing marketing copy, allowing for faster time-to-market for products,

Consistency

It improves the consistency of marketing materials across product lines, ensuring a cohesive brand voice.

Enhanced Creativity

The feature helps unlock creativity by providing engaging and innovative product descriptions.

Overcoming Writer's Block

By generating intelligent draft texts, it helps users overcome writer's block and get started with their content creation.

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